Online shopping has been with us for many years. The World Wide Web opened up to the commercial world back in the mid-1990s. However, the web itself has been displaced to a large degree by social networking and online life for many exists almost exclusively on these apps and sites rather than the broader internet. As such, commercial concerns hoping to keep pace with constant change must adapt to take advantage of social networking in the same way that bricks-and-mortar shops had to adapt to the emergence of web rivals. Could the social network be the new shopping mall?
source https://techxplore.com/news/2021-03-online-commerce-social-networks-facebook.html
