What does marketing have to do with ill-advised consumer behavior?

Researchers from University of Hawaii and University of Florida published a new paper in the Journal of Marketing that argues that a biological account of human behavior, especially undesirable behavior, will benefit human welfare. This biological perspective can complement traditional psychological, anthropological, and economic perspectives on consumption, particularly with respect to the vital topic of self-control.

source https://phys.org/news/2021-01-ill-advised-consumer-behavior.html