Wednesday 8 May 2019

VisiBlends, a new approach to disrupt visual messaging

Visual blends, which join two objects in an unusual, eye-catching way, are an advanced graphic design technique used in advertising, marketing, and the media to draw attention to a specific message. These visual marriages are designed to precipitate an "aha!" moment in the viewer who grasps one idea from the union of two images. For instance, blending an image of an orange with an image of the sun could convey a beverage with Vitamin C.

* This article was originally published here